Image by Nic Bezzina Photography

Consumer. Demand.
Our philosophy is simple. If money makes the world go around, the most powerful thing people can do to make change is vote with their wallets every day.

The fact is that our consumer choices and business decisions literally determine the fate of our world. The good news is that there’s a growing movement of influential consumers and businesses who are actively trying to steer the market, and therefore the world, towards a more equitable and sustainable place.

Conscious Flux is all about helping this new breed of consumers and businesses come together. Some say we’re dreamers.  But we’re not the only ones.

The 10:90 Ratio
We make every effort to employ a ratio of 10% problem 90% solution in everything we do, in the hope that what we focus on is where we’ll end up.  Too often do we see media talking about what’s wrong with the world with precisely the opposite ratio.

True Reputation Marketing
As far as we’re concerned most marketing and advertising is essentially about building false reputation. What we refer to as false reputation is the act of recommending something, not because you believe in it, but because you were paid to recommend it. On the other hand, True Reputation is when someone you know recommends a product, service, person etc. for no other reason than that they have had a good experience and simply wish to share it with people they care about.

The Corporate Video Production side of Conscious Flux employs all of the skills and techniques at our disposal to help grow businesses we’d genuinely recommend to the people we care about.  Our target market is what we like to call ‘conscious business’; businesses focused on setting a positive example in ethics, social responsibility and environmental sustainability.

Second Chance Attitude
We also believe that the earth and everyone on it deserves a second chance.  If there are businesses with a history of social, ethical and environmental destruction and they are prepared to take serious steps (i.e. not just greenwashing) to repair the damage and make the shift towards a more conscious business model, we’re behind them 100%.

Being The Change
Most of all Conscious Flux is about leading by example and promoting others who are doing the same. We take every step possible in our business (and in our personal lives) to help build a sustainable future.